Kicktastic Blog

For the first time on the internet, Jon, Nate and Austin will all be together on UMS Live podcast tomorrow, December 12th! Unmatched Style will be hsoting a marathon live podcast event showcasing a few great podcasts & shows. With guest like Carl Smith, Dan Mall, Zurb, United Pixel Workers, JD Graffam, and those guys from FortySeven Media

Honestly, we have no idea what will happen, but it should be loads of fun. We'll be doing a hybrid Kick Awesome Show and Kicktastic mashup with the good stuff you've come to expect from your favorite business bros.

We are in the middle of our year end planning sessions and want to share with you the process we're using to help FortySeven Media (jon nd Nate) and Bright Newt (Austin) gear up for the new year. 

For creative professionals, talking about a sales funnel is like farting in polite company. How gauche, right?

So let's not talk about sales funnels. Let's talk about making sure that you have a Trust Magnet: an entry-level product or service that poses minimal financial risk to clients. Notice that I didn't use the word "cheap." We're talking about creating a low, or inexpensive, barrier for entry and giving people a taste of what it's like to work with you.

Trust is the true currency of business. Even if a faithful client referred your new prospect, you still need to build trust by empathizing with his or her problems and improvising a solution.

Let me share one scenario with you. I have a friend who is a financial planner. If his firm manages your assets, they take a 1% commission each year. If you want them to architect a financial plan for you and find management elsewhere, they charge $250/hour. Both of these figures represent a significant investment from the outset, and thus a very high barrier for entry.