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    <title type="text">Kicktastic Blog</title>
    <subtitle type="text">Blog:</subtitle>
    <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/" />
    <link rel="self" type="application/atom+xml" href="https://kicktastic.com/blog/feed" />
    <updated>2013-11-05T11:52:32Z</updated>
    <rights>Copyright (c) 2013, Austin Church</rights>
    <generator uri="http://www.expressionengine.com/" version="2.4.0">ExpressionEngine</generator>
    <id>tag:kicktastic.com,2013:11:05</id>


    <entry>
      <title>History Forgets Critics</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/history-forgets-critics" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.194</id>
      <published>2013-11-05T19:43:30Z</published>
      <updated>2013-11-05T11:52:32Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        	
        	<p>
	In <em><a href="http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=2&amp;ved=0CDQQFjAB&amp;url=http%3A%2F%2Fchrisguillebeau.com%2F3x5%2Ffiles%2F2009%2F04%2F279days.pdf&amp;ei=A0x5Ur3EL-HbyQHz4IC4Aw&amp;usg=AFQjCNHiQVt-qkm5MZ2rarCrS_o_5glAGA&amp;bvm=bv.55980276,d.aWc" target="_blank">279 Days to Overnight Success</a></em>, Chris Guillebeau calls them &ldquo;vampires.&rdquo; In <em><a href="http://www.amazon.com/The-War-Art-Through-Creative/dp/1936891026" target="_blank">The War of Art</a></em> and <a href="http://www.amazon.com/Do-Work-Steven-Pressfield/dp/1936719010/ref=sr_1_1?s=books&amp;ie=UTF8&amp;qid=1383681085&amp;sr=1-1&amp;keywords=do+the+work" target="_blank"><em>Do the Work</em></a>, Steven Pressfield calls them &ldquo;the Resistance.&rdquo; When I released <em>Melting Chocolate Kettles</em> back in 2010, I borrowed one of J.K. Rowling&rsquo;s nastier creations from the <em>Harry Potter</em> series to describe them: Dementors.</p>
<p>
	Dementors destroy, negate, scourge. They suck out people&rsquo;s souls&mdash;literally.</p>
<p>
	Are critics so different?</p>
<p>
	Most of the critics I have met were frustrated artists: the choir director who couldn&rsquo;t hack it as an opera singer; the arrogant fiction writer who never had anything positive to say about other people&rsquo;s writing; the businessman from D.C. who shot down every marketing idea without proposing a better one.</p>
<h3>
	Critics come in various shapes and sizes.</h3>
<p>
	At different times in our lives, they have different titles. They may be parents, teachers, coaches, boyfriends, girlfriends, friends, strangers, colleagues, co-workers, bosses, and business partners.</p>
<ul>
	<li>
		They know the right way to do anything.</li>
	<li>
		They interrupt you while you&rsquo;re speaking.</li>
	<li>
		They harumph and snort and sigh when you disagree with them.</li>
	<li>
		They&rsquo;re fond of the words &ldquo;idiot&rdquo; and &ldquo;ridiculous."</li>
	<li>
		They hold you to a higher standard than they hold themselves.</li>
	<li>
		They usually haven&rsquo;t accomplished the things they try to dissuade you from doing.</li>
	<li>
		They give unsolicited advice before asking questions.</li>
</ul>
<p>
	Perhaps the most difficult part of bypassing critics is recognizing that they are often people we love. In early 2011 I was training for a marathon, and my wife and I were in Nashville for a weekend, visiting my family. I had a sixteen miler on Sunday morning, and the night before, we were sitting around talking about this and that when my dad made this remark: 
        			<img src="/images/uploads/content/Einstein_tongue.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<h3>
	&ldquo;Churches aren&rsquo;t runners.&rdquo;&nbsp;</h3>
<p>
	My dad is a good man, for whom I have a great deal of respect. We are close. But that isn&rsquo;t the thing to say when your son has already injured himself twice training for marathons and he is waking up to a long run and the prospect of getting hurt again.</p>
<p>
	The good news is that I ignored him, finished the run, uninjured, in record time, and said to my dad with some &ldquo;feeling&rdquo; on Sunday night: &ldquo;Clearly Churches are runners if we want to be.&rdquo;</p>
<p>
	But the story isn&rsquo;t over yet. The day of the marathon, my wife Megan and my parents popped up at random places along the course to cheer me on. They met me at the finish line, and my mom said, &ldquo;That was fun! You should run another one.&rdquo;</p>
<p>
	The only way to prove to your critics what is possible is to go do that thing: plan an around-the-world trip. Start a new business. Quit your job.</p>
<h3>
	Run your toes bloody.</h3>
<p>
	I&rsquo;m not saying that people&rsquo;s words won&rsquo;t hurt. You&rsquo;ll feel angry, confused, and sad all at once. You&rsquo;ll want to rage with elaborate arguments justifying your dream or chosen course of action. You&rsquo;ll want to defend your integrity and your intelligence.</p>
<p>
	Don&rsquo;t waste your breath. You&rsquo;ll just come across as defensive and impetuous. After all, you can&rsquo;t describe ice to a jungle dweller. If you take big risks, then you&rsquo;re working from a totally different frame of reference than people trying to minimize risk while maximizing comfort and safety. Their paradigm frames you as a lunatic, a charlatan, or a dimwit.</p>
<p>
	Most of Einstein&rsquo;s teachers interpreted his boredom in class as laziness, and thought he would never amount to anything. Einstein had this to say: &ldquo;There are only two ways to live your life. One is as though nothing is a miracle. The other is as though everything is a miracle.&rdquo;</p>
<p>
	Might I recommend the latter?</p>
<p>
	History forgets critics. You should forget them too. History remembers innovators. Join some miracles.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Kicktastic is coming to ConvergeRVA and ExpressionEngine Conf 2013</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/kicktastic-is-coming-to-convergerva-and-expressionengine-conf-2013" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.190</id>
      <published>2013-09-24T14:31:14Z</published>
      <updated>2013-09-24T08:21:15Z</updated>
      <author>
            <name>Jonathan Longnecker</name>
      </author>

      <category term="Announcements"
        scheme="https://kicktastic.com/blog/archives/category/announcements"
        label="Announcements" />
      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        	
        	<p>
	
        			<img src="/images/uploads/content/converge-eeconf.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<p>
	Good news, fellow Kicktastic friends! Nate and Jon will be at two - yes you read that right - two conferences in October sharing some good ol&#39; nuggets of Kicktastic knowledge. Where and when are these wonderful gatherings of like-minded web people so that you might partake? Read on to find out.</p>

<h2>
	Converge RVA - Oct 11 &amp; 12 - Richmond, VA</h2>
<p>
	As you know we&#39;re big fans of the Converge conferences. And this one is no different - two total days of immersive web design, development &amp; business workshops and inspiring keynote style talks. We&#39;ll be bringing the workshop thunder, covering our 3 hour Freakishly Profitable marterial. Our goal is to give you at least one tip that will help pay for your whole conference trip. Converge RVA is $275 for the main day plus the cost of whatever workshop you&#39;d like to go to on Friday. We&#39;d love to see you there - we promise lots of fun, high fives, cookies and hugs!</p>
<p>
	<a class="btn" href="https://account.unmatchedstyle.com/register/convergerva-2013/">Register Now</a></p>
<p>
	&nbsp;</p>
<h2>
	ExpressionEngine Conference - Oct 14 &amp; 15 - Portland Oregon</h2>
<p>
	You might also know that we&#39;re big fans of ExpressionEngine as well. We&#39;ve been a part of almost every conference since 2009 and are honored to be back this year doing our Freakishly Profitable workshop and two individual keynotes as well. EEConf will " help attendees create better content, build stronger agencies&nbsp; and increase their successes."</p>
<p>
	Nate will be speaking on "How not to Launch" and Jon will be speaking on "Instituting a Company Day."</p>
<p>
	Just like Converge RVA, workshops are an additional cost and our goal is to give you at least one tip that will pay for your whole conference trip. There will also be lots of fun, high fives, cookies and hugs. Cause that&#39;s how we roll.</p>
<p>
	<a class="btn" href="http://www.expressionengineconference.com/register/">Register Now</a></p>
<p>
	&nbsp;</p>
<p>
	We&#39;d love to see all of you at one of these events this October. Conferences are a great way to get better at what you do, make new friends and grow your business. So do it! See you there.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>How to Get More Business Part 1 &#45; Stickers</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/how-to-get-more-business-part-1-stickers" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.187</id>
      <published>2013-09-11T20:34:44Z</published>
      <updated>2013-09-17T08:05:46Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        		
        	
        		
        	
        	
        	<p>
	
        			<img src="/images/uploads/content/Ask-Website-Grey.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<p>
	People are always asking me how to get more business. They typically express their needs in one of four ways:</p>
<ul>
	<li>
		&ldquo;I need more [new] business.&rdquo;</li>
	<li>
		&ldquo;I need more repeat customers [or clients].&rdquo;</li>
	<li>
		&ldquo;I need more referrals [from existing customers].&rdquo;</li>
	<li>
		&ldquo;I need better profits.&rdquo;</li>
</ul>
<p>
	If any of the above statements resonates with you, then I&#39;d advise you to start more conversations.&nbsp;At its heart, business is all about relationships. Needing more business is thus the same as needing more relationships, and relationships start with conversations.</p>
<p>
	The subject of today&#39;s post is a simple conversation starter: stickers.</p>

<p>
	I borrowed this idea from one of my first business mentors, Dr. Scot Chrisman. Dr. Scot, as friends knew him, put a bumper sticker on his laptop. He never had a formal office and would set up shop at a Panera for hours at a time.</p>
<p>
	That Panera in West Knoxville was a gathering place for professionals and, from what he had learned from a manager, one of the busiest Paneras in the country.&nbsp;</p>
<p>
	Dr. Scot was a student of Dan Kennedy, Jay Abraham, John Carlton, Gary Halbert, and some of the other big personalities in marketing. Somewhere along the way, Dr. Scot had developed a taste for the&nbsp;outrageous. Why? The most basic premise of effective branding is standing out, not fitting in. How will your brand stand out unless you&#39;re prepared to cause a scene?&nbsp;At the very least, you have to be prepared to mar your sleek, beautiful laptop with a bumper sticker.</p>
<p>
	Every time Dr. Scot cracked open his laptop, he displayed an advertisement that read, "Need more business?"</p>
<p>
	Here&#39;s the thing: just about everybody&nbsp;would like to have more business. Dr. Scot knew this. The sticker was just an invitation to begin identifying him with the solution to the problem.&nbsp;</p>
<h3>
	The sticker was a conversation starter.</h3>
<p>
	Once someone has walked over and asked about your sticker, ask a few open-ended about the person&#39;s business:&nbsp;</p>
<ul>
	<li>
		What&#39;s a big problem you&#39;re facing right now?</li>
	<li>
		How much business do you think you&#39;re losing in missed opportunities?</li>
	<li>
		Can you afford to keep doing the same thing?</li>
	<li>
		What would you like to see happen?</li>
	<li>
		How much is that worth to you?</li>
	<li>
		What&#39;s your budget?</li>
</ul>
<p>
	After 10 or 30 or 45 minutes of airing their dirty business laundry to you, people will be so invested in you&nbsp;that they&#39;ll walk away thinking you&#39;re 1) a great person; and 2) you&#39;re more than capable of helping them.</p>
<p>
	Then, you follow up and figure out ways to help them without blowing their budgets, and if it isn&#39;t a good fit, you refer to someone else who may be able to help.</p>
<p>
	To sum it all up, you need more conversations if you need more business, and stickers are really cheap conversation starters.</p>
<p>
	We&#39;ve put together three different designs for you to use. You can either use the <a href="http://www.stickermule.com/unlock?ref_id=9376778601">StickerMule</a> templates (and get $10 off!) or download the high-res PDF or PNG files yourself and print them however you like.</p>
<p>
	
        			<img src="/images/uploads/content/Ask-Website-Blue-Smiley.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<ul>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Blue_Smiley_Template.eps">Download</a> and <a href="http://www.stickermule.com/unlock?ref_id=9376778601">Print at Stickermule</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Blue_Smiley.pdf">Download PDF</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Blue_Smiley-01.png">Download PNG</a></li>
</ul>
<p>
	&nbsp;</p>
<p>
	
        			<img src="/images/uploads/content/Ask-Website-White.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<ul>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_White_Template.eps">Download</a> and <a href="http://www.stickermule.com/unlock?ref_id=9376778601">Print at Stickermule</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_White.pdf">Download PDF</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_White-01.png">Download PNG</a></li>
</ul>
<p>
	&nbsp;</p>
<p>
	
        			<img src="/images/uploads/content/Ask-Website-Grey.jpg" width="580" alt="" align="center" />
        			<hr />
        		</p>
<ul>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Grey_Template.eps">Download</a> and <a href="http://www.stickermule.com/unlock?ref_id=9376778601">Print at Stickermule</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Grey.pdf">Download PDF</a></li>
	<li>
		<a href="https://kicktastic.com/docs/Ask_Website_Grey-01.png">Download PNG</a></li>
</ul>
<p>
	Here are a few more sticker ideas:</p>
<ul>
	<li>
		Need a better website?</li>
	<li>
		Want a mobile app?</li>
	<li>
		Need really good photography?</li>
	<li>
		Want people to tell you how awesome your website is?</li>
	<li>
		Want your web content to be memorable?</li>
	<li>
		Ask me how your business can grow.</li>
</ul>
<p>
	Use the designs above or make your own - then slap that baby on your pretty laptop, and consider yourself businessified.</p>
<p>
	&nbsp;</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Best Year Ever &#45; Marketing</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/best-year-ever-marketing" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.184</id>
      <published>2013-08-19T18:42:49Z</published>
      <updated>2013-08-22T06:02:50Z</updated>
      <author>
            <name>Nate Croft</name>
      </author>

      <category term="Announcements"
        scheme="https://kicktastic.com/blog/archives/category/announcements"
        label="Announcements" />
      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Marketing"
        scheme="https://kicktastic.com/blog/archives/category/marketing"
        label="Marketing" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        	
        	<p>
	<a href="https://kicktastic.com/video/marketing">
        			<img src="/images/uploads/content/marketing-play-poster.png" width="580" alt="" align="center" />
        			<hr />
        		</a></p>
<p>
	It&#39;s time to get your Marketing skills leveled up! The newest video in the <a href="https://kicktastic.com/video/series/best-year-ever/">Best Year Ever</a> series covers the marketing basics to help you get your company out there and noticed!</p>
<p>
	People can&#39;t buy from you unless they know you exist and that you have what they want. How does that happen? Marketing, that&#39;s how! Jump into the video and get started marketing your business.</p>
<p>
	<a class="btn" href="https://kicktastic.com/video/marketing/">Watch it Now</a></p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Footloose and Fancy Free</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/footloose-and-fancy-free-charity-water" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.183</id>
      <published>2013-08-14T12:15:30Z</published>
      <updated>2013-08-15T07:41:31Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Announcements"
        scheme="https://kicktastic.com/blog/archives/category/announcements"
        label="Announcements" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        	
        	<p>
	We started Kicktastic back in June of 2012&nbsp;to provide high-quality video training and help&nbsp;people create more profitable businesses.&nbsp;</p>
<p>
	We also wanted to transition out of full-time client work. Visions of making mad money while sipping frosty beverages by the pool danced in our heads.</p>
<p>
	But along the way we realized that the part we liked the most was helping people!</p>

<p>
	Though we had made some money, we felt like something was missing. After lots of conversations, feedback from people we trust, and several inspiring talks at World Domination Summit 2013, we finally figured it out:</p>
<ul>
	<li>
		&nbsp; We already had plenty.</li>
	<li>
		&nbsp; We weren&#39;t giving enough away.</li>
	<li>
		&nbsp; We weren&#39;t helping enough people.</li>
</ul>
<p>
	<a href="https://kicktastic.com/giving/">
        			<img src="/images/uploads/content/tip.png" width="580" alt="Look for this on video pages." align="center" />
        			<hr />
        		</a>So&nbsp;<strong>we&#39;ve decided to make Kicktastic free and turn it into a platform for generosity</strong>. From now on we want to help you make more money so that you have the freedom&nbsp;<em>to do good and make an impact in your community and use your life to tell a story of generosity and gratitude</em>.</p>
<p>
	Pay. it. forward.</p>
<p>
	Instead of charging for access, we put in a tip button on each video page. If, after watching a video, you are moved to give, great! If not, that&#39;s okay too.</p>
<p>
	Get this...&nbsp;<strong>75% of those donations</strong> will got to <a href="http://go.charitywater.org/wds2013" target="_blank">charity: water</a>.</p>
<div class="embed_media">
	<iframe allowfullscreen="" frameborder="0" height="281" mozallowfullscreen="" src="http://player.vimeo.com/video/57468809" webkitallowfullscreen="" width="500"></iframe></div>
<p>
	$20 can provide clean drinking water for one person, and we&#39;re hoping that Kicktastic fans will help bless hundreds of people in this way.</p>
<p>
	The other 25% will help keep the site in operation: Vimeo, hosting, content creation, and so forth.</p>
<p>
	So what are you waiting for? <a href="https://kicktastic.com/video">Go check out the newer, freer Kicktastic now &rarr;</a></p>
<p>
	Ladybugs and beach towels,<br />
	Nate, Jon &amp; Austin<br />
	The Kicktastic Trio</p>
<p>
	&nbsp;</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>14 Questions for Deciding What to Do Next</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/14-questions-for-deciding-what-to-do-next" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.182</id>
      <published>2013-08-10T13:48:34Z</published>
      <updated>2013-08-10T07:03:36Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	&ldquo;If a man knows not what harbor he seeks, any wind is the right wind.&rdquo;</p>
<p style="margin-left: 40px; ">
	~ Lucius Annaeus Seneca</p>
<p>
	When we polled Kicktastic members awhile back, a good number of them confided that they needed help deciding what to do next.</p>
<p>
	Sometimes success can lead to inertia: &ldquo;If it&#39;s not broken, why fix it?&rdquo; Sometimes failure can paralyze us: &ldquo;Remember what happened last time? We can&#39;t take afford another big loss like that."</p>
<p>
	So we wait. We hedge our bets. We strategize.</p>
<p>
	And the Christmas lights strung up in the rooms of our hearts go out, strand by strand.&nbsp;</p>

<p>
	Now I&#39;ll be the first to tell you that finding work that makes you glad, work that challenges and moves&nbsp;you, is a <a href="https://kicktastic.com/blog/article/first-world-problems-at-work/" target="_blank">first-world problem</a>&mdash;a precious gift and privilege.&nbsp;</p>
<p>
	Privileged though we are, we still need to exercise our freedom for the good of others!&nbsp;</p>
<p>
	Do you want to look back on a life of playing it safe? Do you want comfort or adventure? Do you want to spend your days feeding a false sense of security or finding your true purpose?</p>
<p>
	Life isn&#39;t safe. Business isn&#39;t safe. Relationships aren&#39;t safe. In fact, the world is a broken, chaotic place.</p>
<p>
	Those of us who are in the process of deciding what to do next aren&#39;t any less afraid most of the time. We have just realized that we stand to lose more to comfort and security than we ever would have lost to failed ventures and bad investments.&nbsp;</p>
<h3>
	Your life is waiting.&nbsp;</h3>
<p>
	My friend <a href="https://twitter.com/carlsmith" target="_blank">Carl Smith</a> has a lot to say on the subject.&nbsp;Most of the questions below came from his workshop at <a href="http://convergese.com" target="_blank">ConvergeSE 2013</a>,&nbsp;&ldquo;Your money or your life? Designing a business that won&#39;t kill you.&rdquo;</p>
<p>
	Answer these questions below honestly, come up with a plan, and work on it <a href="https://kicktastic.com/blog/article/100000-15-minutes-at-a-time-how-to-meet-your-goals/" target="_blank">fifteen minutes</a> at a time.</p>
<ol>
	<li>
		Why am I not doing what I want to do?</li>
	<li>
		What is stopping me right now?</li>
	<li>
		What am I afraid of?</li>
	<li>
		Why isn&#39;t my work great right now?</li>
	<li>
		For what do I receive praise?</li>
	<li>
		Who can call B.S. on me?</li>
	<li>
		If time and money didn&#39;t matter, what would I spend my days doing?</li>
	<li>
		How do the things I want to do benefit others?</li>
	<li>
		Does it feel good?</li>
	<li>
		What happens if I choose this?</li>
	<li>
		How does this affect the people in my life?</li>
	<li>
		What are the things you have to do?</li>
	<li>
		How am I currently&nbsp;wasting time?</li>
	<li>
		What path makes the better story?</li>
</ol>
<p>
	Choose your harbor, then pick your wind. And <a href="https://kicktastic.com/blog/article/how-to-grow-your-business/" target="_blank">give up control </a>as quickly and as often as you can.</p>
<p>
	What do you want to accomplish in the next six weeks? Share in the Comments section below.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>$100,000 &#45; 15 Minutes at a Time</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/100000-15-minutes-at-a-time-how-to-meet-your-goals" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.181</id>
      <published>2013-08-03T16:43:46Z</published>
      <updated>2013-08-03T09:58:48Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	If you&#39;ve ever been at a loss as to how to meet your goals, then maybe you can learn a thing or two from Darren Rowse of <a href="http://www.problogger.net" target="_blank">Problogger</a>.</p>
<p>
	Darren and his wife had just welcomed their first child into the world.&nbsp;</p>
<p>
	Those of you who have children of your own will remember being jarred awake by those impossibly loud cries. You remember trying to comfort your child through gritted teeth, stumbling around bleary-eyed while mixing a bottle of formula, and waking up in the morning already bone-tired and out of patience.</p>
<p>
	Darren managed several popular blogs, and many of his loyal readers had been asking for him to write a short ebook. He had a hungry crowd, and he had a baby. Could he give both what they wanted?</p>
<p>
	In those early months, making the time for creative pursuits meant getting even less sleep. Darren had every excuse to not write the ebook, but he decided to start anyway and give just 15 minutes a day to writing.</p>

<h3>
	105 Days to Six Figures</h3>
<p>
	Three and a half months later, he had finished the ebook. A few weeks after that, the book had brought in over $100,000.</p>
<ul>
	<li>
		15 minutes a day.</li>
	<li>
		105 days.</li>
	<li>
		27 hours of writing total (and 27 hours less sleep).</li>
	<li>
		$100,000 in profits.</li>
</ul>
<p>
	Darren thinks giving up the sleep was worth it.</p>
<h3>
	How to meet your goals? Be the tortoise.</h3>
<p>
	Darren&#39;s story challenges the way the many people think about meeting goals: leaping forward with huge bursts of creativity, burning up the workday with focused productivity, getting drunk on the wine of inspiration, feeling bulletproof with passion, bulldozing through any obstacle.</p>
<p>
	What if you started hitching your creative pursuits to the habit of consistency, not flashes of brilliance? What if you invested only fifteen minutes, six days a week, regardless of how you felt? What if you gave yourself permission to be the humble tortoise, not the glamorous hare? The industrious ant, not the swashbuckling grasshopper?</p>
<p>
	Yes, I&#39;m mixing metaphors, but I think you get my point.</p>
<h3>
	Do you have the guts to try it once?</h3>
<p>
	For fifteen minutes a day, work on your book, your EP, your new website, or your top-secret business venture. Then move on to your day job.&nbsp;I started writing an app marketing guide on Monday, July 8&mdash;fifteen minutes at a time. Less than a month later, the first draft of approximately 15,000 words is finished. I&#39;ll send it off to the designer next week.</p>
<p>
	Being a tortoise is starting to feel pretty good. After all, fifteen minutes of exercise a day can <a href="http://abcnews.go.com/Health/15-minutes-exercise-day-adds-years-life/story?id=14307995" target="_blank">add three years to your life</a>.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>How to Grow Your Business</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/how-to-grow-your-business" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.180</id>
      <published>2013-07-27T19:30:29Z</published>
      <updated>2013-07-27T12:46:31Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	Here&#39;s the short answer to <em>how to grow your business</em>: give up control. Let go. Surrender.</p>
<p>
	Patagonia founder <a href="http://www.patagonia.com/us/patagonia.go?assetid=3351" target="_blank">Yvon Chouinard</a> first taught me this truth in his book, <a href="http://www.amazon.com/Let-People-Surfing-Education-Businessman/dp/0143037838" target="_blank">Let My People Go Surfing</a>, when he wrote about his M.B.A.&mdash;management by absence.&nbsp;Your business&#39;s capacity for growth is inextricably bound up in your ability to relinquish control.&nbsp;</p>
<p>
	If you&#39;re a micro-manager and must have the final say-so on everything, you&#39;re probably spawning bottlenecks at every stage of every project.&nbsp;On the other hand, if you look for ways to delegate tasks and responsibilities and empower your employees and independent contractors, then you can call forth and capitalize on their creativity, enthusiasm, and initiative.&nbsp;</p>

<p>
	The choice is yours: be the <a href="http://www.amazon.com/books/dp/1591841836" target="_blank">spider or be the starfish</a>.</p>
<p>
	Maintain a desperate, white-knuckled grip, or make yourself irrelevant in the day-to-day operation of your business.</p>
<h3>
	How do you decide where you need to give up control?</h3>
<p>
	Many businessmen who have won my respect have walked this path before me. Drawing inspiration from Charlie Sheen&#39;s widely-publicized unraveling, <a href="http://about.me/smithcarl" target="_blank">Carl Smith</a> drew a line down a piece of paper and made two lists: Winning and Losing. He decided to focus on the activities that felt like winning and delegate those that didn&#39;t.</p>
<p>
	<a href="http://about.me/santi" target="_blank">Santiago Jaramillo</a> differentiates "high-leverage activities" from "low-leverage activities." The former make you money or bring you satisfaction; the latter drain your energy or aren&#39;t profitable, even if they&#39;re necessary.</p>
<p>
	<a href="http://www.treysmithblog.com" target="_blank">Trey Smith</a> gave his parsing process the labels &ldquo;Work&rdquo; and "Unwork." The stuff that feels like work he pays other people to do. The stuff that doesn&#39;t feel like work he gives all his attention and creativity. His unwork list included music, video games, and television. That list might not seem promising, but Trey has made millions, creating products for television and mobile game development.</p>
<h3>
	Everyone&#39;s lists will be different.</h3>
<p>
	My work-low-leverage-losing list included bookkeeping, writing other people&#39;s press releases, and lots of meetings. Yuck.&nbsp;I kept blogging, masterminding people&#39;s business ideas, and making mobile apps.</p>
<p>
	The key is creating a step-by-step plan to give up control of the things you aren&#39;t good at or don&#39;t enjoy. My plan required hiring several people on a part-time basis. My accountant does my bookkeeping. My intern writes the press releases. My assistant attends the meetings.</p>
<p>
	Funny&hellip;business is growing, booming, better than ever.</p>
<p>
	Want to learn <strong>how to grow your business</strong>?</p>
<p>
	Use the "How to Finish Anything" guide (which you can get to the right) to hold yourself accountable.</p>
<p>
	What do you want to let go?</p>
<p>
	We&#39;d love to hear from you in the Comments section below.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>First&#45;World Problems at Work</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/first-world-problems-at-work" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.179</id>
      <published>2013-07-20T23:06:04Z</published>
      <updated>2013-07-20T16:16:05Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	I&#39;ve had the privilege of going to several thought-provoking conferences this year: <a href="http://convergese.com" target="_blank">ConvergeSE</a> in Columbia, South Carolina; <a href="http://www.treysmithblog.com" target="_blank">Trey Smith&#39;s App Elite 2</a> in San Diego; <a href="http://www.southlandse.com" target="_blank">Southland Summit</a> in Nashville, Tennessee; and <a href="http://worlddominationsummit.com" target="_blank">World Domination Summit</a>&nbsp;in Portland, Oregon.</p>
<p>
	Going to conferences creates whitespace. I can take a step back from client work, app development, and other business pursuits and take stock of how I&#39;m spending my time.</p>
<p>
	What is my Big Why? What is my definition of success? What do I <em>want</em>?</p>
<p>
	Yes, I enjoy the exposure to new people, new ideas, and new opportunities, but I also need a chance every once in awhile to take a deep breath, to recalibrate my many projects, and to realign my day-to-day activities with long-term goals.</p>
<p>
	But any creative professional and entrepreneur with technology- or internet-based businesses runs the risk of missing the forest for the trees. Inspirational speakers stir our imaginations and remind us of our dreams. "Follow your heart," they say. Or, "do what you love." Or, "turn your passion into a seven-figure business.&rdquo;</p>
<p>
	"Work" morphs into a synonym for self-actualization, and those of us who live in the U.S. and other wealthy countries quickly lose sight of the hard reality faced by most of the world&#39;s workers:</p>
<p>
	Bringing your heart to work is a luxury.</p>

<h3>
	Get Rich While Having Fun</h3>
<p>
	My friend Santi told me about a conversation he had with his dad, who is Colombian and moved to the States only after guerrillas kidnapped many of the family&#39;s friends and held them hostage for many months.</p>
<p>
	Santi&#39;s dad said that if digging ditches and filling them back in would have paid the most, then that was the job he would have taken. His labor put food on the table for his wife and children. Leading an "epic" life, "crushing it," and doing something "legendary" weren&#39;t a part of the equation for him.</p>
<p>
	We&#39;ve developed a new lexicon to express the peculiarly Western desire to get rich while having fun.</p>
<p>
	Yet, this life goal is inaccessible to most of Earth&#39;s denizens.</p>
<p>
	Loving the work that you do and getting what you want are <strong>first-world problems</strong>, luxuries.</p>
<h3>
	Use Your Work to Practice Generosity</h3>
<p>
	I&#39;m not saying that we should spurn this gift, but rather that we should faithfully steward it and use it to bless the lives of people less fortunate than us&mdash;people with no access to inspiring conferences, high-speed Internet, and the technology needed to build a location-independent empire.</p>
<p>
	Do love your work. Do follow your heart. Do turn your passion into an Everest of cash that you can redistribute.</p>
<p>
	Do remember that with great blessing comes great responsibility.</p>
<p>
	Have fun doing your work, and share the fun with people who have lost hope.</p>
<p>
	In other words, give generously.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>World Domination Summit 2013 &#45; Where Everyone Remembered to Be Superman</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/world-domination-summit-2013-where-everyone-remembers-to-be-superman" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.178</id>
      <published>2013-07-13T18:42:36Z</published>
      <updated>2013-07-17T07:17:37Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        	
        	<p>
	A wide, one-way street runs between Arlene Schnitzer Concert Hall and the Portland Center for the Performing Arts. On a Sunday in early July, it fills with sunlight.</p>
<p>
	Nate, Jon, and I had skipped the morning sessions to wait in a long snake of a line outside of <a href="http://voodoodoughnut.com/index.php" target="_blank">Voodoo Doughnuts</a>, and I&#39;d spent the remaining forty-five minutes before the lunch break trying not to eavesdrop on a conversation about technology, theology, and business that <a href="http://www.chrisbrogan.com" target="_blank">Chris Brogan</a> was having with some friends.&nbsp;</p>
<p>
	When I walked outside on Southwest Broad, which was blocked off for WDS, I saw something unusual. Keep in mind that unusual sights become usual at the <a href="http://worlddominationsummit.com" target="_blank">World Domination Summit 2013.</a> But I couldn&#39;t help but stare as a man with a shaved head and bushy eyebrows bound together the feet of a younger man in a wheelchair. This scene, which later became an experience and not simply another snapshot or postcard, caused an eddy in the flow of foot traffic.</p>
<p>
	Benedict, the one in the wheelchair, was pensive. He watched <a href="http://www.yogaflight.com" target="_blank">Slade</a> work, and for his part, Slade finished with the string with quiet confidence, as though he were in the regular habit of tying up strangers.</p>
<p>
	They were strangers, I learned later, and that was significant, considering what happened next.</p>

<p>
	After spreading a towel on the sidewalk, Slade helped to situate Benedict on the knee-high wall that divides the sidewalk. He then lay down on his back.</p>
<p>
	Now people were beginning to notice. The polite conversation between <a href="http://twitter.com/problogger" target="_blank">Darren Rowse</a> and a WDS attendee to my right tapered off because both men turned their attention to the strange scene, unfolding at a busy intersection in downtown Portland, Oregon.</p>
<p>
	With the help of Slade&#39;s partner, <a href="https://twitter.com/yogaFLIGHT" target="_blank">Sky</a>, Benedict tipped forward and locked hands with Slade. Slade planted the arches of his feet on either side of Benedict&#39;s pelvis and pushed up, suspending him in the air.&nbsp;If you every played Superman as a child with a sibling or friend, then you&#39;ll have no difficulty imagining the scene. Your two torsos were parallel, and the other person&#39;s legs supported your weight.&nbsp;But when was the last time you witnessed two grown men, still strangers perhaps fifteen minutes before, play Superman?</p>
<p>
	The child&#39;s game becomes uncomfortably intimate. Perhaps twenty, two dozen, of us stopped in our tracks, speechless, wondering what would happen next.</p>
<p>
	I have done yoga only once, but I can still attest that those of us with four working limbs take for granted a position as basic as Downward-Facing Dog. We stretch. We sweat. We try to maintain composure.</p>
<p>
	Put yourself in the place of a man who cannot control his legs, a man whose hands don&#39;t always behave. In those first few moments, I watch Benedict. Though his hair fell in a half-curtain across his reddening face, I could read a trace of panic. Here was a picture of total dependency, of raw vulnerability.</p>
<p>
	Slade spoke quiet, comforting words, and a change began. With stunning strength and dexterity, he moved Benedict through various positions, all the while holding him aloft.&nbsp;</p>
<p>
	I don&#39;t think I was the only one who felt a certain calmness emanate from the two men. Witnessing intimacy and healing snatches the words from our mouths and induces awe. I found myself thanking God for the sweetness of the moment, for Slade&#39;s skill and audacity, for Benedict&#39;s humility and courage.</p>
<p>
	Slade and Sky call this style of yoga "flying." This is in keeping with the other type of instruction that they do&mdash;skydiving.&nbsp;The young woman who had flown before Benedict watched and wept, her cheeks shining with tears.</p>
<p>
	Soon enough, the flying came to an end, and Slade lowered Benedict to the ground. He hopped to his feet, gathered Benedict in his arms, and put him back in the wheelchair.</p>
<p>
	Now Benedict too had tears streaming down his face. I couldn&#39;t hear what he said to Slade, which is as it should be. But&nbsp;I saw a face aglow with gratitude and peace. Benedict had the word "JOY" tattooed on his neck. He and I never even spoke, but I would still consider him to be one of the bravest people I have ever encountered.</p>
<p>
	###</p>
<p>
	Over the last week, friends and family have asked, "How was Portland?"&nbsp;A concise answer hasn&#39;t yet come to me.</p>
<p>
	I met <a href="http://chrislema.com" target="_blank">Chris Lema</a>, who leads a team of software developers and is building a support system for entrepreneurs; and Brenda Muir, who plans to compose more beautiful eulogies; and <a href="https://twitter.com/dbyler" target="_blank">Dan Byle</a>r, who brings balance to people&#39;s lives through his work with <a href="http://www.awayfind.com" target="_blank">Away Find</a>; and <a href="http://mindrightmedia.com/landing/" target="_blank">James T. Garner</a>, who inspires people to do what inspires them; and <a href="http://expertvagabond.com" target="_blank">Matthew Karsten</a>, who is a professional vagabond and at the time of this writing is hitchhiking across the country.</p>
<p>
	I drank in every word of <a href="http://www.duarte.com" target="_blank">Nancy Duarte</a>&#39;s powerhouse presentation on how story and vision for what could be catalyzes movements. I appreciate <a href="http://www.problogger.net/about-problogger" target="_blank">Darren Rowse</a>&#39;s hilarious journey from shy guy to remarkable rabble-rouser, dreamer, and doer. He&nbsp;put words to my "multi-passionate disorder" and gave a much-needed reminder: "This [life] is not a rehearsal."&nbsp;<a href="http://www.bobsredmill.com/about-bob.html" target="_blank">Bob Moore</a> spoke truth: "Success creates a responsibility!" We must pursue sustainability and permanence for both our businesses and our employees.</p>
<p>
	Those three presentations were only the beginning. <a href="http://www.entresting.com/blog/" target="_blank">Jia Jiang</a> made me belly laugh for an hour with his picaresque of boldly seeking risk, rejection, and discomfort. <a href="http://www.chasejarvis.com" target="_blank">Chris Jarvis</a> made a compelling case for creativity as the new literacy and shared his vision for free education at <a href="http://www.creativelive.com" target="_blank">creativelive.com</a>. <a href="http://storylineblog.com">Don Miller </a>talked about how our personalities form after we&#39;ve cloaked ourselves in shame. Our failures and successes do not define us, and if we stop being careful, we may just meet the love of our lives and do the best work of our lives.*&nbsp;</p>
<p>
	In short, we have good reason to hope. 
        			<img src="/images/uploads/content/world_domination_summit_2013.jpg" width="580" alt="world domination summit 2013" align="center" />
        			<hr />
        		</p>
<p>
	Thanks to Darren Rowse&#39;s keynote address and his workshop with <a href="http://www.chrisg.com" target="_blank">Chris Garrett</a> on making blogging profitable, I began writing a new guide to mobile app marketing. Nate, Jon, and I decided to turn Kicktastic into a platform for generosity and find a way to donate money to <a href="http://go.charitywater.org/wds2013" target="_blank">Charity:Water</a>. We&#39;ll explain more on that in another post.</p>
<p>
	I laughed at stilt acrobatics and other shenanigans during the <a href="http://marchfourthmarchingband.com" target="_blank">MarchFourth Marching Band</a> show, discussed social media etiquette during a <a href="https://www.portlandspirit.com/portlandspirit.php" target="_blank">Portland Spirit cruise</a> on the Willamette River, and ate Dirty Fries, the best I&#39;ve ever had, at <a href="http://lardopdx.com" target="_blank">Lardo</a>.</p>
<p>
	Yet, the memory that will abide with me is the look of bliss on Benedict&#39;s face after he flew.&nbsp;</p>
<p>
	Many of you have probably stumbled across Henry David Thoreau&#39;s poetic diagnosis of humankind&#39;s dilemma: "Most men lead lives of quiet desperation and go to the grave with the song still in them."</p>
<p>
	Benedict is not going to be one of them. Neither am I.&nbsp;</p>
<p>
	<a href="http://chrisguillebeau.com" target="_blank">Chris Guillebeau</a>, thank you for caring. Thank you for organizing a community at World Domination Summit 2013 where adventure and service happen, where a man usually confined to a wheelchair can become Superman. Thank you for singing your song and reminding us that we have our own to sing.</p>
<p>
	###</p>
<p>
	I&#39;ve already purchased two tickets to World Domination Summit 2014. Will I see you there? You can add your name on the waiting list <a href="http://worlddominationsummit.com/register/" target="_blank">here</a>.</p>
<p>
	*Photo Credit: Armosa Studios</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Time Doesn&#8217;t Lie</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/time-doesnt-lie-good-time-management" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.175</id>
      <published>2013-07-06T22:53:27Z</published>
      <updated>2013-07-13T13:25:28Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	Today I&#39;m in Portland, Oregon, at the&nbsp;<a href="http://worlddominationsummit.com/" target="_blank">World Domination Summit 2013</a>, and I&#39;ve got good time management on my mind.&nbsp;<a href="http://www.darrenrowse.com/" target="_blank">Darren Rowse</a> gave the second keynote this morning, and he posed a simple yet profound question:</p>
<p>
	"What do you want your future to look like?"</p>
<p>
	The question really pertains to the present because the future doesn&#39;t yet exist. I don&#39;t think Darren will mind if I qualify his question with two of my own:</p>
<ul>
	<li>
		What in the present will keep your desired future at bay?</li>
	<li>
		What changes can you make to welcome your desired future?</li>
</ul>
<p>
	You&#39;ll find that making changes in the present usually involves changing how you budget your time.&nbsp;</p>

<p>
	You may enjoy watching men swagger, swear, and sweat on The Bachelorette, but that time might be better spent writing a blog post, book chapter, or business plan.&nbsp;</p>
<p>
	If you want to know what really matters to you, look at how you spend your time.&nbsp;</p>
<p>
	You may discover that sleeping in on Saturday and Sunday, unwinding before bed, and eating long lunches every day matter more to you than launching a business, planning a trip overseas, or meeting some other goal that you say means a great deal to you.&nbsp;</p>
<p>
	Words can hide uncomfortable truths, but time doesn&#39;t lie.&nbsp;</p>
<p>
	How are you spending yours? Are you investing in a desired future and reeling it in like a trophy Brown trout? Or are you paying out more and more line and watching that future swim away back into the future?</p>
<p>
	Your time doesn&#39;t lie. Pay attention to where your time goes, practice good time management, and identify where you can reclaim 15-30 minutes a day.&nbsp;</p>
<p>
	Spend the precious present creating a future you will love.&nbsp;</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Email Tricks</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/email-tricks" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.174</id>
      <published>2013-06-28T21:19:22Z</published>
      <updated>2013-06-28T14:29:23Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	Let it be known that I dislike email.</p>
<p>
	Deleting emails gives me the same grim pleasure that I feel when using a weedeater to rip through the juicy stalks of weeds. I&#39;d rather be doing something else with my time, but if I must, then I&#39;m going to make those weeds (and emails) pay for it.</p>
<p>
	Whether I like it or not, email is here to stay, along with self-employment tax and Pigeon Forge. I choose to make the best of it, and to that end, I&#39;ve captured in this blog post a few of the tricks that I use to grind down my inbox as quickly and efficiently as possible.</p>
<p>
	Enjoy. Or don&#39;t. Just get better at email.</p>

<h3>
	Delete as many emails as possible, as quickly as possible.</h3>
<p>
	Your first priority when you open Pandora&rsquo;s inbox is deleting as many garbage emails as possible: Groupon ads, a new post from that blogger you liked last year, information products, blasts from big brands like Apple.</p>
<p>
	Yes, you love sushi. No, you don&#39;t need to buy a 50% off coupon right now. Delete. Delete. Delete.</p>
<p>
	You&#39;ll be tempted to read some of the RSS-driven emailed blog posts and e-newsletters from smart people. But if you really want to be more productive, you&#39;ll either reserve 30 minutes in the mornings for reading, or you&#39;ll start wearing out that trashcan icon.</p>
<p>
	Productivity is all about creating, not consuming. Create the space to create.</p>
<h3>
	Respond in two sentences or less.</h3>
<p>
	Practice the discipline of short responses. Just because someone wrote you four long paragraphs and waxed philosophical about whether or not unicorns should be allowed to play in the NFL doesn&#39;t mean you have to respond with like verbosity.</p>
<p>
	Concise responses will save you HOURS each week. Seriously. If you restrict yourself to two sentences in response to 90% of your emails, you&#39;ll have more time to spend on crafting thoughtful responses to the emails that truly deserve one.</p>
<p>
	Truth: a lot of people don&#39;t read past the second sentence anyway. Why waste your time composing emails that people don&#39;t read?</p>
<h3>
	Star important emails and answer them all at once.</h3>
<p>
	Those emails that do require thoughtful response to multiple questions? Save those for last. Delete everything you can, and then fire off concise responses to the majority of those that are left.</p>
<h3>
	Use a more time-effective form of communication.</h3>
<p>
	If, while you&#39;re parsing emails, you come across one that needs a lengthy reply, then consider just calling the person.</p>
<p>
	What?!</p>
<p>
	That&rsquo;s right&hellip;use your phone. Sometimes older modes of communication are more time-efficient. You could spend twenty minutes drafting and editing the email. Or you could spend two minutes talking on the phone.</p>
<p>
	Stop. Consider.</p>
<p>
	If you still deem email the most effective mode of communication, then give that email a star, and return to it later.</p>
<h3>
	Make ample use of folders.</h3>
<p>
	What do you do with important emails that you have answered? You&#39;re waiting for a response. Now what?</p>
<p>
	File that sucker.</p>
<p>
	If you leave it in your inbox, it becomes digital cholesterol.</p>
<p>
	Not only will your inbox be more organized, but you will also be able to see your progress when those answered emails disappear.</p>
<p>
	Few things are more discouraging than spending all morning answering email only to look at an inbox that is still full!</p>
<h3>
	Aggressively unsubscribe.</h3>
<p>
	You don&#39;t remember opting into to marketing promos for the software product that you bought last year, but you delete them every time that land in your inbox.</p>
<p>
	Forget that. Unsubscribe.</p>
<p>
	Put a match to all that litter on the forest floor. Certain evergreen trees can only germinate in the presence of intense heat.</p>
<p>
	I&#39;m not sure what that has to do with email, but I think you get the point.</p>
<h3>
	Group related replies and tasks.</h3>
<p>
	If you have multiple emails from the same client, answer them all at once. Don&#39;t hop amongst different projects and clients.</p>
<p>
	Pick one client and answer all those emails at once.</p>
<p>
	And if you charge hourly for project management and admin, which I do, start the time. You&#39;ll see your profitability go up by as much as 15-20% if you start charging proactively for managing all those communications.</p>
<p>
	Focusing on making progress for one client or project at a time will boost your efficiency. You&#39;ll end up spending less time on individual emails because their common goals and tasks will still be fresh in your mind.</p>
<h3>
	Write clear subject lines.</h3>
<p>
	Do you need someone to review something before you can proceed?</p>
<p>
	Make that clear in the subject line: "NEEDED: Please review this mock-up so I can proceed."</p>
<p>
	The recipient also has dozens of emails to parse, so by communicating a sense of urgency, you will likely get answers faster, better manage your workflow, and meet deadlines.</p>
<h3>
	Get to the point in the first paragraph.</h3>
<p>
	Describe the purpose of the email and what you&#39;d like to see happen in the first paragraph. Don&#39;t make the recipient hunt for the purpose of the email.</p>
<h3>
	Format your emails.</h3>
<p>
	Strategic use of bold, italics, and underlining will help you get the answers you need to keep projects moving forward and to keep clients happy.</p>
<p>
	If you&#39;re waiting on other people to make decisions, then say so:</p>
<p>
	"Please reply with &#39;Yes&#39; or &#39;No&#39; by 5pm today."</p>
<h3>
	In closing, remember this.</h3>
<p>
	Hopefully, that is the worst double entendre I&#39;ll use this year. My last trick is simple: close your email when you&#39;re not actively answering emails. Turn off your desktop and mobile notifications.</p>
<p>
	Consider answering your email twice a day at 11am and 4pm.</p>
<p>
	Close the browser window. Quit the Mail application. Turn your phone over so that you can see the screen.</p>
<p>
	You can use these email tricks to turn your inbox into a productivity and time management tool, but your goal should always be to spend less time answering emails, not more.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Productivity Tips – Leverage, Not Busyness</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/productivity-tips-leverage-not-busyness" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.173</id>
      <published>2013-06-22T17:17:08Z</published>
      <updated>2013-06-22T10:40:10Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Business"
        scheme="https://kicktastic.com/blog/archives/category/business"
        label="Business" />
      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <content type="html"><![CDATA[
        
        	
        		
        	
        		
        	
        	
        	<p>
	My friend Drew asked me for some <strong>productivity tips</strong> the other day.&nbsp;</p>
<p>
	I don&#39;t consider myself an expert on the subject, and I certainly waste my share of time. In fact, I believe that not being productive all the time is important for our emotional and spiritual help.&nbsp;</p>
<p>
	But Drew&#39;s request did give me a good excuse to gather my thoughts. Let&#39;s dive in.</p>

<h3>
	Fruitfulness, Balance &amp; Impact</h3>
<p>
	At its best, productivity has almost nothing to do with marking tasks off a list and everything to do with&nbsp;fruitfulness, balance, and impact. Healthy productivity requires investing the present wisely to create a more peaceful, prosperous future.</p>
<p>
	In other words, productivity has at its heart discernment and wise decision-making, not frenetic activity.</p>
<p>
	Let&#39;s say your goal is digging up a stone. You can "work stupid," dig furiously, and excavate a huge hole around the stone, or you can instead work smart, dig thoughtfully, and remove just enough dirt to make room for a lever.&nbsp;With a lever and a fulcrum&mdash;that is, with simple tools&mdash;you can work much more efficiently.</p>
<p>
	Discernment is the fulcrum. Wise decision-making is the lever.&nbsp;</p>
<p>
	<a href="http://www.youtube.com/watch?v=lRRDzFROMx0" target="_blank">Wally Wallington</a>&nbsp;demonstrated that a single person can lift a Stonehenge-sized monolith, weighing 22,000 lbs. He also moved an entire barn over 300 feet by himself. He used only his own muscle, gravity, and ingenuity.</p>
<p>
	Ingenuity is one of the human traits that makes us different than slugs.</p>
<p>
	I have no revolutionary <u>productivity tips</u> to share, but perhaps some of you will benefit from applying muscle and ingenuity to the leverage points that I outline below.</p>
<h3>
	Set Daily Goals</h3>
<p>
	With no chosen harbor, any wind will do. So choose your harbor by making goals for each days.&nbsp;What is the one thing that will make today a success if you accomplish it?&nbsp;</p>
<p>
	Big deadline to meet? Report to finish? Website to launch? 
        			<img src="/images/uploads/content/productivity_tips.JPG" width="580" alt="productivity tips" align="center" />
        			<hr />
        		</p>
<p>
	The quality, or significance, of our goals is more important to our success than the number, or quantity, of our finished tasks.&nbsp;You will meet your goals more often if you spend 15 minutes each morning choosing them. Write them down on a 3x5 notecard. Put it in your pocket. Or buy the <a href="http://www.colonellittleton.com/shop/desk-and-business/journals/no-23-pocket-journal-leather.html" target="_blank">No. 23 Leather Pocket Journal</a> from Colonel Littleton.&nbsp;I&#39;ve used mine for several years now.&nbsp;</p>
<p>
	Keep your list of goals next to you while you work.</p>
<p>
	Focus on finishing those and only those.</p>
<h3>
	Eat the Frog</h3>
<p>
	I stole this concept from <a href="http://www.amazon.com/Eat-That-Frog-Great-Procrastinating/dp/1576754227" target="_blank">Brian Tracy</a>.</p>
<p>
	If you have more than one thing you need to accomplish, start with the things that you&#39;d rather avoid.&nbsp;Turn off that drippy faucet of anxiety!</p>
<p>
	Perhaps you need to have a hard conversation with your business partner, tell your clients you&#39;re raising your rates, or fire an unresponsive contractor.</p>
<p>
	Rather than procrastinate and spend all day full of dread, eat the frog. Do the unsavory tasks. You&#39;ll feel energized.&nbsp;</p>
<p>
	Focus that reclaimed bandwidth on other, more enjoyable work.</p>
<h3>
	Evaluate Importance and Urgency</h3>
<p>
	Thanks to Stephen Covey, we have the <a href="http://en.wikipedia.org/wiki/File:MerrillCoveyMatrix.png" target="_blank">four quadrants</a>. I rarely draw out <a href="http://www.global-change-seminar.org/images/covey_quadrants.gif" target="_blank">blank quadrants</a>, but I do prioritize my goals and tasks based on their relative importance and urgency.</p>
<p>
	You can spend your entire day blazing through your to-do list and still feel disappointed at the end. Why? You crossed off a bunch of unimportant, non-urgent to-dos that didn&#39;t move the needle.</p>
<p>
	Focus on those tasks that&nbsp;protect your livelihood and grow your business.</p>
<h3>
	Differentiate High- &amp; Low-Leverage Tasks</h3>
<p>
	What do you do on those days when nothing feels urgent?</p>
<p>
	Focus on those tasks and activities that are "high-leverage." High-leverage tasks are the ones that you enjoy and the ones that make you money. By contrast, low-leverage tasks are ones that drain your energy and have no impact on your bottom line.</p>
<p>
	One of my high-leverage tasks is blogging because I love to write. Blogging might feel like cruel and unusual punishment to you. So don&#39;t do it. Pay <a href="https://www.odesk.com/contractors/writing-translation/sc/blog-article-writing/#filter/?c1%5B%5D=Writing+%26+Translation&amp;c2%5B%5D=Blog+%26+Article+Writing&amp;fb%5B%5D=4.5-5.0-stars&amp;hrs%5B%5D=100-hours&amp;last%5B%5D=0-15-days&amp;eng%5B%5D=5-stars&amp;pt%5B%5D=Individual&amp;test%5B%5D=511&amp;test%5B%5D=688&amp;test%5B%5D=693&amp;min=Min&amp;max=20" target="_blank">someone on oDesk</a> to turn your list of bullet points into a 500-word post.</p>
<p>
	Focus on the projects that make you the most money and bring you satisfaction, then delegate the rest.</p>
<h3>
	Practice Mono-Tasking</h3>
<p>
	Multi-tasking is for amateurs.&nbsp;</p>
<p>
	Focus on finishing your prioritized list of daily goals, and you&#39;ll end up being vastly more successful than all the people trying to do 10 things at once.</p>
<h3>
	Capture New To-Dos&nbsp;</h3>
<p>
	Lunch, coffee, meeting, phone call, email, text message, Voxer, Facebook, Skype&hellip;</p>
<p>
	Create a system for capturing new to-dos when you&#39;re on the go or in the middle of finishing your daily goals.&nbsp;</p>
<p>
	If I&#39;m driving from one meeting to the next, I use Siri on my iPhone 5 to create reminders for whatever action items fell to me. I can do this without endangering myself and slow-moving grandmas at the crosswalk.&nbsp;If I&#39;m still in the meeting, I write tasks down in my pocket journal on 3x5 notecards.</p>
<p>
	Because I use this simple system consistently, very few important to-dos fall through the cracks.</p>
<p>
	Focus on capturing new to-dos without getting sidetracked by them.</p>
<p>
	......................</p>
<p>
	Next week, I&#39;ll be sharing some of my email <em>productivity tips</em>.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>5 Habits of People Who Get What They Want</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/5-habits-of-people-who-get-what-they-want" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.172</id>
      <published>2013-06-14T19:37:19Z</published>
      <updated>2013-06-14T13:29:21Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	I recently wrote a post about <a href="https://kicktastic.com/blog/article/poke-out-your-own-eyes-success-in-business/" target="_blank">three crucial shifts in perspective</a> that prepared me for success. They&#39;re important for changing the way you see yourself, your work, and your role with clients.</p>
<p>
	But they&#39;re not enough.</p>
<p>
	You also have to exercise certain habits, and before you can do that, you must first believe that your personality is plastic, malleable, changeable.</p>
<p>
	If you believe that people don&#39;t change, well, Buster, don&#39;t waste any more time reading this post. You&#39;ll be better off stockpiling weapons, canned beans, and gasoline for the Zombie Apocalypse.</p>
<p>
	For the rest of you who are more hopeful, know this: not only do I believe that people can change, I believe that we must change.&nbsp;Otherwise, we will&nbsp;never develop the pluck and emotional intelligence to stop letting fear and an addiction to comfort (which is really just fear of scarcity) make our decisions for us.</p>

<p>
	When you become successful&mdash;<em>when</em>, not if&mdash;you&#39;ll look back and realize that you began practicing gratitude, generosity, courage, resourcefulness, and realistic optimism.</p>
<p>
	<strong>Gratitude</strong> &ndash; Saying thank you takes humility. Recognizing that you need help and graciously accepting it when it comes takes humility. Admitting that you didn&#39;t (and couldn&#39;t) do it alone takes humility. Gratitude and humility go hand in hand. They&#39;re the peanut butter and jelly in your success sandwich.</p>
<p>
	Pride and ego repel people.&nbsp;Gratitude, and humility with it, attract people&nbsp;who would be happy to contribute to your success.</p>
<p>
	<u>Do it</u>: Start thanking all of the people who invest in your life.</p>
<p>
	<strong>Generosity</strong> &ndash; Be a giver. Be the most helpful person anyone in your circle has ever met. Buy people lunch. Cover their coffee. Show up to help someone move. Give away all your trade secrets. (99% of people will do nothing with them anyway.)&nbsp;The more you give, the more you will receive.&nbsp;</p>
<p>
	Can you think of any who is stingy whom you admire? Does anyone hear the name Ebenezer Scrooge and think, "Bob Cratchit ain&#39;t got nothin&#39; on Old Ebenezer!"&nbsp;Charles Dickens understood human beings well enough.&nbsp;</p>
<p>
	We&#39;re sometimes reluctant to give because we&#39;re afraid there won&#39;t be enough left over for us. Yet, I&#39;ve never suffered for being generous, and I doubt you have either. Give away what you want, and it will come back to you in delicious multiples.</p>
<p>
	<u>Do it:</u> Start looking for places to give and people to help. Identify a need and meet it.</p>
<p>
	<strong>Courage</strong> &ndash; Of course you&#39;re afraid. I&#39;m afraid too. I don&#39;t want to lose&nbsp;go bankrupt or lose people&#39;s respect or embarrass myself in the business realm. I&#39;d rather not risk failure or fire <a href="https://kicktastic.com/blog/article/bad-clients/" target="_blank">bad clients</a> who pay well or take the road less traveled (when bandits might be hiding around the corner).</p>
<p>
	Nobody said life was easy. Nobody said life was safe, for that matter. Human existence is dangerous business, and the biggest gamble of all is squandering your precious time on work, relationships, causes, and mindsets you hate. Don&#39;t waste your precious life.</p>
<p>
	No one has a batting average of 1.000. Can you take a risk? Can you take a risk again? And again?&nbsp;</p>
<p>
	<u>Do it:</u> Write down your fears. Pick one. Start swinging.</p>
<p>
	<strong>Realistic Optimism</strong>&nbsp;&ndash; I used to think that risk tolerance was what made certain people successful. Going into and staying in business requires all kinds of unknowns. But to bounce back after those times when you bet and lose&nbsp;takes a emotional resilience&mdash;pluck.</p>
<p>
	Stay plucky. Don&#39;t ask, "Why me?" Ask, "Why not me?!"</p>
<p>
	Most of the bad things that could happen never do. Many good things that you never foresaw do end up happening. Thus, opening yourself to the&nbsp;good things that will happen to you is more realistic than battening the hatches against all the bad things that probably won&#39;t.</p>
<p>
	<u>Do it</u>: Before you go into the meeting, make that call, or walk up to the attractive stranger, remind yourself, "Why not me?"</p>
<p>
	<strong>Resourcefulness</strong>&nbsp;&ndash; If you go into business for yourself, you have to be scrappy. You have to be a professional scrounger. You gotta be Cool Hand Luke.</p>
<p>
	You don&#39;t have the money to go to fly across the country to that conference? Sell some crap on Craigslist. You can&#39;t start your photography business until you have a better camera? Borrow money. Auction off your right pinkie toe on eBay. Make some sacrifices for goodness sake.</p>
<p>
	I hear <a href="https://www.odesk.com/info/about/team/#gswart" target="_blank">Gary Swart</a>, the CEO of oDesk, say that you need a good idea, big market, and money to execute. If you&#39;ve got the first two but lack the third, then how tenacious are you willing to be in scraping together the capital?</p>
<p>
	You&#39;ll never have any shortage of excuses if you go looking for them. Go looking for doors to kick in instead.&nbsp;If two bicycle mechanics can build and fly a plane, then you can build and fly your dream&mdash;whatever that may be.</p>
<p>
	<u>Do it</u>: Cling to the belief that plenty of money and resources await people who practice gratitude, generosity, courage, and realistic optimism. Make a list of the things you need to fly your dream. Start with #1.</p>
<p>
	&nbsp;</p>

        	
        	<hr />
        
      ]]></content>
    </entry>

    <entry>
      <title>Go There</title>
      <link rel="alternate" type="text/html" href="https://kicktastic.com/blog/article/go-there" />
      <id>tag:kicktastic.com,2013:/kicktastic.com/7.170</id>
      <published>2013-06-07T19:01:10Z</published>
      <updated>2013-06-07T12:10:12Z</updated>
      <author>
            <name>Austin Church</name>
      </author>

      <category term="Complete Elephant"
        scheme="https://kicktastic.com/blog/archives/category/complete-elephant"
        label="Complete Elephant" />
      <category term="Growing"
        scheme="https://kicktastic.com/blog/archives/category/growing"
        label="Growing" />
      <content type="html"><![CDATA[
        
        	
        	
        	<p>
	When you run your own business, you have ample opportunity to feel anxious: what if you don&#39;t get the project, what if the client is disappointed in the work, what if you can&#39;t pay your bills.</p>
<p>
	All those "What If&#39;s" can do a number on one&#39;s enthusiasm and productivity. Anxiety causes you to waste time and energy dreading things that may never happen. Anxiety is the adult version of seeing a boogeyman in the closet and monsters under the bed. So you sit there and tremble and wait for the worst.</p>
<p>
	Anxiety is the antithesis of productivity, yet once it has a grip on you, it&#39;s hard to shake off. What do you do?</p>

<h3>
	Try This Exercise</h3>
<p>
	Allow yourself to think about the very worst thing that can happen.&nbsp;</p>
<p>
	You don&#39;t get the project. Your business misses out on that much-needed transfusion of cash. You&#39;re still living paycheck to paycheck. You watch from the outside as other people enjoy the kind of success that you want.</p>
<p>
	Your client is disappointed in your work and loses patience. She fires you. You&#39;re hurt and embarrassed. The story leaks out, and your reputation as an artist and professional suffers. Business dries up. You start delivering pizzas.</p>
<p>
	You default on your bills. You now have to pay penalties on top of what you originally owed. You must give up your office. You lose your house. You declare bankruptcy. People you thought were friends keep their distance.</p>
<p>
	Guess what? None of these outcomes will kill you. And the likelihood of any of them happening in the first place is slim.</p>
<p>
	Sometimes you&#39;ve got to gather all your courage, slip out from underneath the covers, and look under the bed. Flip on the lights, and open the closet.</p>
<p>
	Go there, and you&#39;ll realize that the vast majority of bad things never happen and many good things you never imagined do.</p>

        	
        	<hr />
        
      ]]></content>
    </entry>



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