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$100,000 - 15 Minutes at a Time

Austin Church

by Austin Church


Aug 03, 2013


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If you've ever been at a loss as to how to meet your goals, then maybe you can learn a thing or two from Darren Rowse of Problogger.

Darren and his wife had just welcomed their first child into the world. 

Those of you who have children of your own will remember being jarred awake by those impossibly loud cries. You remember trying to comfort your child through gritted teeth, stumbling around bleary-eyed while mixing a bottle of formula, and waking up in the morning already bone-tired and out of patience.

Darren managed several popular blogs, and many of his loyal readers had been asking for him to write a short ebook. He had a hungry crowd, and he had a baby. Could he give both what they wanted?

In those early months, making the time for creative pursuits meant getting even less sleep. Darren had every excuse to not write the ebook, but he decided to start anyway and give just 15 minutes a day to writing.

105 Days to Six Figures

Three and a half months later, he had finished the ebook. A few weeks after that, the book had brought in over $100,000.

  • 15 minutes a day.
  • 105 days.
  • 27 hours of writing total (and 27 hours less sleep).
  • $100,000 in profits.

Darren thinks giving up the sleep was worth it.

How to meet your goals? Be the tortoise.

Darren's story challenges the way the many people think about meeting goals: leaping forward with huge bursts of creativity, burning up the workday with focused productivity, getting drunk on the wine of inspiration, feeling bulletproof with passion, bulldozing through any obstacle.

What if you started hitching your creative pursuits to the habit of consistency, not flashes of brilliance? What if you invested only fifteen minutes, six days a week, regardless of how you felt? What if you gave yourself permission to be the humble tortoise, not the glamorous hare? The industrious ant, not the swashbuckling grasshopper?

Yes, I'm mixing metaphors, but I think you get my point.

Do you have the guts to try it once?

For fifteen minutes a day, work on your book, your EP, your new website, or your top-secret business venture. Then move on to your day job. I started writing an app marketing guide on Monday, July 8—fifteen minutes at a time. Less than a month later, the first draft of approximately 15,000 words is finished. I'll send it off to the designer next week.

Being a tortoise is starting to feel pretty good. After all, fifteen minutes of exercise a day can add three years to your life.

Categories: Business, Complete Elephant, Growing | Tags: how to meet your goals


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