If you'd asked me four years ago about the most valuable thing in business, I probably would have answered, "Expertise." Now I know that it's something quite different.
Back in 2009 after a six-month stint at a marketing firm (and subsequent layoff), I was all too aware of what I didn't know. Why would someone hire me to handle their marketing? That would be like hiring Macaulay Culkin to run your life. (Okay, okay, low blow.)
Yet hire me they did. Why?
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