Kicktastic Blog

Big news here at Kicktastic. We're growing! We're very excited to introduce you to Austin Church – our good friend and head honcho of Bright Newt, not to mention the creator of fun, moustach-ey iPhone apps. In fact, we've been working with Austin on various projects for nearly three years. Let's just say we're finally making it official. Look at that picture. He fits right in! We've watched Austin grow his business by leaps and bounds, and he's itching to share everything he knows with you. How? We'll tell you in a minute....

What else has happened since you launched back in June?

We've been busy, that's what. Check it out:

• 25 new videos added to the library
• New company profile interviews
• MP3 downloads for long videos
• Worksheets and transcripts for long videos

Did we mention this free blog?

We just added a brand new blog section to Kicktastic. Austin will be leading the charge here, posting regular articles with strategies and tactics for polishing up your brand, landing cool projects, and making more money ASAP. And of course Nate and Jon will pitch in, too.

For creative professionals, talking about a sales funnel is like farting in polite company. How gauche, right?

So let's not talk about sales funnels. Let's talk about making sure that you have a Trust Magnet: an entry-level product or service that poses minimal financial risk to clients. Notice that I didn't use the word "cheap." We're talking about creating a low, or inexpensive, barrier for entry and giving people a taste of what it's like to work with you.

Trust is the true currency of business. Even if a faithful client referred your new prospect, you still need to build trust by empathizing with his or her problems and improvising a solution.

Let me share one scenario with you. I have a friend who is a financial planner. If his firm manages your assets, they take a 1% commission each year. If you want them to architect a financial plan for you and find management elsewhere, they charge $250/hour. Both of these figures represent a significant investment from the outset, and thus a very high barrier for entry.