Last week, I shared one of my best money making ideas: stop the bleeding. Stop wasting money. As sound as that advice may be, it's nothing more than a Band-Aid. So let's move on to Lesson #2: Know your key business ratios.
Guys in fancy suits and silk ties love to talk about their "profit margins." You've probably heard the term and winced. You'd just as soon eat glass as have a conversation about profit margins.