Eric Dyck & Todd Dunlop - Tap for Tap

Part of a series of 38 in Company Profiles

Eric Dyck and Todd Dunlop are what you might call "serial entrepreneurs." They start businesses. But what's different about these two guys is that they also know how to play well with others. The quirky culture that they have created at Tap for Tap, a mobile advertising startup, includes coding contests, patchy facial hair, and the "Helmet of Shame." Eric and Todd were kind enough to riff on hiring for personality, the importance of overcommunication, how to react when people blatantly copy your stuff, and two quite eloquent Business Dares for 2013. This is one you don't want to miss.

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