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Wine, Kobe Beef & Why Pricing Is a Branding Tool

Austin Church

by Austin Church


Oct 29, 2012


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One of the best pieces of business wisdom that I have ever learned came from Andrew, a veteran copywriter whose companies specialized in marketing for pharmaceuticals companies.

Soon after I got laid off from my job at a marketing firm, a mutual friend agreed to set up the meeting. In preparation for it, I updated my portfolio and felt very bold in choosing my new freelancing rate:  $40 an hour.

I believed that the quality of my work would speak for itself.

$40 an hour was over twice as much as I had been earning per hour in my salaried position, including benefits, but the firm where I had worked sold my services for $85 an hour. As a freelancer, I could offer the same product for half the price. Surely clients accustomed to paying $85 an hour would be eager to get twice as much for the same price—or the same project for 1/2 of the cost.

Andrew looked at my writing samples, while my heart fluttered in my chest, and then after asking me about my hourly rate, he asked if he could give me some unsolicited advice.

What he said next floored me...

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Advice for Small Businesses: Make It Hurt

Austin Church

by Austin Church


Oct 15, 2012


Categories

I intentionally left an important insight out of my last post: people don’t change until it hurts worse to stay the same. They might hear a piece of great advice for small businesses, such as implementing first fruits, but actually hearing and doing are two different things.

And it’s the doing that’s most important. To that end, I have outlined below what I call the Make It Hurt system.

Sounds appealing, right?

Humor me with a quick thought exercise and consider what you stand to gain by using the system. If you’re like most of the people I know, you’ve got at least one or two skunkworks secrets rattling around in your gourd. I’m not talking about fire-extinguishing tasks and activities that you must address to stay afloat and pay your bills, but non-urgent projects that might fall under “Business Development."

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Advice for Small Businesses: Put Your Business First

Austin Church

by Austin Church


Oct 08, 2012


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Perhaps you're familiar with this maxim: "The cobbler's children have no shoes." Many freelancers, entrepreneurs, and small business owners share the cobbler’s problem and leave their businesses barefoot. In this post, I will share some advice for small businesses that has the power to change your life.

Most freelancers, entrepreneurs, and small business owners have the best of intentions and the worst of execution.

Do you ever find yourself making excuses about why you haven't finished an important but non-urgent task or project?

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Want to make money freelancing? You have to commit.

Austin Church

by Austin Church


Aug 17, 2012


Categories

If you've read the last two posts, you now know that Kicktastic exists to 1) make solid business training affordable for everyone; and 2) give you the complete elephant and help you make money freelancing or transform your small mature business into a supercharged rocketpack made out of money.

Short answer: The purpose of all the trainging is to help you grow by leaps and bounds and take more cash home.

The first step is mental. You have to lay claim to this adventure of being responsible for your livelihood. Maybe you got laid off and were pushed into the world of self-employment forcibly. Maybe you're fresh out of college and can't find a job in your chosen field. Maybe you already have a decent paycheck and nice enough boss, but the work is sucking out your soul.

Regardless of where you're coming from, you can't ride the employment fence. If part of you is still waiting for another salaried position to fall in your lap, then you won't truly commit to learning for yourself how to generate a sustainable income.

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Kicktastic: Now Serving Fresh, Hot Elephant & Unique Business Ideas

Austin Church

by Austin Church


Aug 17, 2012


Categories

When we left off, I was telling you about the birth of Kicktastic and how I think everyone should be able to afford solid business and marketing advice and have access to unique business ideas. You also need some skin in the game.

Of course, you don't have to venture far on the Internet to find all sorts of training programs and courses and bootcamps and deep-cavity body searches for everything from SEO to personal finance.

So where does Kicktastic fit in?

I'll tell you in a moment, but hang with me for a second as we go on a brief but relevant tangent.

You've probably heard the parable of the blind men and the elephant. It originated in India, and though the number of blind men changes from one version to another, the gist is the same: each man touchs a different part of the elephant—the proboscis, a tusk, a leg, the tuft on the tail. When asked to describe an elephant, each man gives a very different answer: An elephant is like a hairy vine. Or a thick, smooth bone. Or the trunk of a tree.

Yes, I am going somewhere with this.

What does making more money have to do with elephants?

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