Articles from 04/2013
Last week, I shared one of my best money making ideas: stop the bleeding. Stop wasting money. As sound as that advice may be, it's nothing more than a Band-Aid. So let's move on to Lesson #2: Know your key business ratios.
Guys in fancy suits and silk ties love to talk about their "profit margins." You've probably heard the term and winced. You'd just as soon eat glass as have a conversation about profit margins.
Hey Kicktastic Friends,
We've got some exciting news for you guys. New plans and a stand alone store!
Now we have a range of plans that should make it easier for everyone to be a part of Kicktastic. Here's a quick rundown:
Our Free Plan gets you weekly short video tips on all sorts of business advice.
Our Awesome Plan gets you access to all our videos - tips, long form content and interviews for only $12/month.
Our Kick Awesome Plan gives you access to all the videos, plus unlimited downloads of the transcripts, worksheets and MP3's associated with them for only $25/month.
At the end of 2012, we sent out a survey to Kicktastic members, and quite a few folks said that they wanted to learn our best money making ideas and how to profitable each and every month.
The gauntlet was laid.
So let's get to the Lesson #1: Stop the bleeding.
What are you doing on Thursday, April 25th? Maybe you'd like to learn how to make your business freakishly profitable?
Turns out the Kicktastic crew is doing a 3 hour workshop at ConvergeSE about that very thing!
We know how it feels getting worn out on small processes and tasks, not making enough money, getting lost in tedious client work and having cashflow problems. We want to help. We'll give you practical tips for turning pain into profit - and we'll have lots of fun doing it. Is there any other way to learn?
If you'd asked me four years ago about the most valuable thing in business, I probably would have answered, "Expertise." Now I know that it's something quite different.
Back in 2009 after a six-month stint at a marketing firm (and subsequent layoff), I was all too aware of what I didn't know. Why would someone hire me to handle their marketing? That would be like hiring Macaulay Culkin to run your life. (Okay, okay, low blow.)
Yet hire me they did. Why?
Perfectionism is paralysis. The secret to success is getting your perfectly imperfect idea out into the world.
Just ask the guy who talked my ear off for two hours about a year ago. When I asked how long his idea had been thinking about starting a clothing company, he said, "Since 1998."
He was waiting until he got better t-shirt designs, until he found the right people, until he had more startup capital.
He was waiting for perfect before he shipped.