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Articles from 02/2013

Simple Project Management - 4 Free Tools for Streamlining Your Process

Austin Church

by Austin Church


Feb 28, 2013


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You have every incentive to master simple project management. Your clients will be impressed by your responsiveness, your contractors and employees will enjoy not feeling like the ship is always sinking, and your bank account will be happier. The faster you finish projects, the more profitable they tend to be.

The challenge is seeing room for improvement when you're in the throes of project work. It's hard to find the time to rework your workflow when the work is flowing. There's a tongue twister for you.

Project management represents a lovely Catch-22: you have every incentive to improve your project management and every excuse to put it off.

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In Praise of the Minimum Engagement

Austin Church

by Austin Church


Feb 19, 2013


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What do you do with those clients who can't make up their mind about how to proceed? They know that they need what you have, and may even be convinced that you're the right person for the job. A minimum engagement can keep new client relationships from stalling out.

We've all been there. You meet to talk about one thing, and halfway through the conversation you realize that they need rebranding AND a new website AND search engine optimization AND a marketing plan. They can't decide where to start. Or their budget cannot accommodate all of those projects at once, and this shortfall has caused inertia. Or someone else whose opinion matters couldn't be at the meeting: "Let's wait until the marketing director gets back from vacation. She'll know where to start."

"Let's wait until…" has been the death of many a promising project (and potentially lucrative client relationship).

How do you politely yet firmly navigate such conversations into the safe harbor of a closed sale?

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Eight Ways to Make More Money

Austin Church

by Austin Church


Feb 12, 2013


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At the beginning of 2012, I took what became a life-altering step in my business: I began separating my income from the number of hours in each day. In this post I will share eight ways to make more money. I pursued all eight last year and would love for you to make 2013 the best year ever for your business by picking at least one or two of these revenue boosters and acting on them.

Let me start by putting on my Captain Obvious cape and insulting your intelligence with a simple observation: The work that makes you money today isn't necessarily the work that will make me money in the future. Robert Kiyosaki taught me that a job is not an asset. Assets put money in your pocket even when you're not working. Jobs don't. 

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How To Hire An Assistant

Austin Church

by Austin Church


Feb 08, 2013


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Don't stress about how to hire an assistant.

Last October, I discovered that hiring an assistant isn't all that complicated. It's the being responsible for someone else's livelihood that can be scary. Sheesh. I'd never hired anyone in my life. What if all my clients left me? What if all the money dried up? What if, what if, what if...

Those of us who have grown accustomed to self-employment (and calling the shots) sometimes have a hard time letting go. But what happens when you just can't leverage your own productivity any more? How will you grow when you just can't squeeze any more billable time out of your work days?

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