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Articles from 11/2012

Why Mentors Matter and 5 Steps for Landing One

Trae Bailey

by Trae Bailey


Nov 26, 2012


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Trae Bailey is one of those creative individuals who is always up to something interesting. He serves as a Second Lieutenant with the Army National Guard. He's a freelance marketer, and he's currently organizing a speakers' bureau. He will man your booth or your merch table at a conference and help you sell more stuff than you dreamed possible.

Several weeks ago, Trae thought that I'd enjoy meeting an app developer in Indiana, so he went out of his way to connect us. That's the kind of person Trae is.

I was thrilled when he joined Kicktastic in October and when he later agreed to share his thoughts on connecting with mentors. I hope you enjoy these insights from Trae... .

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Top Five Legal Mistakes for Creative Professionals to Avoid

Austin Church

by Austin Church


Nov 19, 2012


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Although you're probably brilliant at doing whatever it is that you do, you may not be so brilliant at jumping through all the necessary hoops to set up your business as a legal entity.

The Kicktastic trio has invited Tim Ferraris, a Knoxville business attorney and internet marketer, to identify mistakes that freelancers, entrepreneurs, and small business owners make when setting up their businesses. Tim didn't intend this post to be a comprehensive guide for navigating the quagmire of your state's legal system. He instead wanted to prepare for success the recent college grad considering self-employment or the corporate escapee who has decided to take the plunge into full-time freelancing

Without further ado, here are Tim's Top Five Legal Mistakes to Avoid:

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How to Use Online Freelancing Sites to Build Your Business – Part 2

Austin Church

by Austin Church


Nov 12, 2012


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In last week's post, I wrote about how online freelancing sites like oDesk can help you grow your business but didn't get in to my actual hiring process. Let's get down to it, shall we?

When I was first starting to move uncertainly through the morass of thousands upon thousands of freelancers from around the world, I would put up a public job posting, choose certain criteria for proficiency in English and average ratings and reviews, and see who showed up.

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How Online Freelancing Sites Can Help You Build Your Business – Part 1

Austin Church

by Austin Church


Nov 05, 2012


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In this post, I hope to convince you that online freelancing sites can help you grow your business. To that end, I'll be sharing five ways that sites like Odesk.com have enabled me to better serve my clients and create additional revenue streams.

For starters, you can find inexpensive contractors to complete small projects that you have no time or inclination to do yourself. For example, I gave a TEDx talk last year and want to turn it into an eBook. I used the steps that I will outline in my next post to connect with a professional transcriptionist. Total cost? $15.77. I was able to focus on billable work, and the transcription gave me a good start on a piece of flagship content.

At times oDesk has also served to remove bottlenecks. One of my clients needed to compile old student records into an alumni database for a fundraising campaign. No one wanted to take responsibility for what promised to be a long, tedious process. I made a public posting on oDesk, and received dozens of applicants within a matter of hours. The applicant whom I hired turned out to be a very thorough and responsive data entry specialist, and with only $54.69 out of pocket, which my client reimbursed, I was able to keep the campaign moving forward.

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